Felisa "Fee" Wiley

Resume & Experience

felisawiley@gmail.com linkedin.com/in/felisawiley
Summary

Data analyst. Analytics strategist. Consultant. Data engineer. NLP researcher. Seven years translating data into decisions: at Foursquare, in healthcare, across enterprise and startup environments. I bring a sociotechnical lens to everything: the system is never just the technology. Currently at Penn Engineering and Penn Medicine, with research on AI and agreeability: how systems break down in the real world, and what shapes whether people trust, comply, or push back.

Experience
Analytics Engineer & Data Platform Lead
Apr 2025 to Apr 2026
Newfire Global, Contract
  • Led end-to-end analytics build-out: gathered KPIs across clinical, administrative, and executive stakeholders, owned data quality improvements, and managed a team of data engineers.
  • Designed and delivered 7+ Tableau dashboards across functional teams, implementing a layered QA and reporting architecture with self-service training to reduce analyst dependency.
Data Engineer E1
Aug 2023 to Jan 2025
ReUp, Remote
  • Contributed to migrations of complex database schemas from legacy systems to modern environments, ensuring data integrity and system continuity.
  • Evaluated 20+ existing database schemas and dependencies, identifying and addressing key migration challenges.
  • Developed and implemented ETL processes to transform and integrate data into new systems with detailed documentation.
Analytics Engineer Consultant
Aug 2023 to Oct 2024
Silver Creek Insights, Contract
  • Delivered analytics engineering and data strategy consulting across e-commerce, retail, telecom, adtech, and edtech clients.
  • Oversaw data integration for major partners accounting for $60M+ in monthly revenue, ensuring integrity and compliance with government reporting requirements.
  • Developed complex DBT models critical for accurate government filings, enabling precise monthly revenue reporting.
BI Engineer E1
Sep 2018 to Aug 2023
Foursquare (acquired Factual), Remote
  • Managed, optimized, and QA'd monthly reporting for 40+ partners using Python and SQL, and improved stakeholder dashboards in Tableau.
  • Delivered data ingestions to the BI data warehouse with a focus on data quality and minimizing reporting gaps, saving over $1M annually.
  • Engaged and optimized data integration with 400+ adtech partners.
Reporting Analyst
Aug 2018 to Sep 2021
Factual (acquired by Foursquare), Remote
  • Provided weekly, monthly, quarterly, and annual reporting plus ad-hoc analysis across Sales, Client Solutions, and Executive teams.
  • Developed location-based targeting strategies for national and regional accounts across verticals.
Research
Research Assistant
Mar 2026 to Present
Penn Medicine, AI-4-AI Lab
  • Conducting applied NLP research on structured information extraction from clinical dialogue: agenda-setting and task assignment in clinician-patient encounters.
  • Performing error analysis comparing LLM-generated labels against ground-truth clinician annotations to evaluate and improve model performance.
The Manufactured Agreeable Mind
In progress
Independent Research
  • Studying cognitive compliance through a sociotechnical and behavioral science lens: how AI systems shape human judgment, agreement, and dissent.
Leadership
Host & Producer, SciPod
Apr 2024 to Present
Silver Creek Insights
  • Hosts a bi-weekly technical podcast reaching 2k+ data professionals monthly.
  • Produced 35+ episodes, growing monthly listeners 40% through strategic cross-promotion.
Board Member
Mar 2025 to Mar 2026
The Nava Center
  • Advised on technology solutions and strategic initiatives for a mental health nonprofit.
  • Mentored leadership on scaling program reach and organizational impact.
Education
Master of Computer and Information Technology (MCIT)
University of Pennsylvania, Expected H2 2027
Bachelor of Arts, Media & Communications and Philosophy
Muhlenberg College
AWS Cloud Practitioner
Amazon Web Services, September 2023
Skills
Languages
Python, SQL, Java, JavaScript, TypeScript, HTML
Data Engineering
ETL, Data Modeling, DBT, PostgreSQL, Data Quality, Documentation
Platforms & Infrastructure
Snowflake, AWS, Google Cloud, Redshift, Estuary
Visualization & BI
Tableau, Sigma Computing
Research
NLP, Clinical AI, Sociotechnical Systems, Behavioral Science
Other
Salesforce, Jira, Project Management, Client Services, AdTech (DSPs, DMPs, SSPs)